Youngcare 'Brick by Brick'
Youngcare
'Brick By Brick' Project
There are currently 12,000 young Australians with high care needs living in institutionalised housing – aged care facilities and hospital rooms. Youngcare’s mission is to change this once and for all and, as they receive no recurring government funding, to do this they need to call on the community for support!
As their current donors’ giving cycles were coming to end, Youngcare wanted to target a new audience – a younger and philanthropic group. Their objective was to increase awareness amongst this group and sell 15,000 bricks and raise $150,000 – hopefully converting a portion of them into regular givers.
Approach
Youngcare launched their Brick by Brick campaign – asking Australians to buy a brick for just $10 to help them build a home for young people with high care needs.
Youngcare wanted the Brick by Brick campaign creative and landing page to be young, fresh and on trend. They wanted it to be very visual while offering a great user experience and, Youngcare think the new landing page is exactly that! It’s easy to use and houses all of the campaign information and content in a way that’s very appealing to a younger demographic.
