Designer Appliances 2023 Look Book.
Designer Appliances
2023 Look Book
Project Scope
Each year, MM produce a premium look book for Designer Appliances that features a wide selection of their kitchen, laundry, and bathroom products from a large range of brands and product ranges, merged with visual inspiration and recipes. More specifically, there is a heavy focus on product features and technology that cannot be found in a standard retail catalogue.
MM are involved in all aspects of the creative production year to year. Creative concepts are produced with the aim of creating a coffee table, or magazine-style book that will serve to inspire and motivate the top-end consumer to upgrade or renovate. This premium design is an extension of the unique, contemporary appliances within the book that seamlessly fuse advanced technology with undeniable style.
MM’s inhouse content team and copywriters source and collate supplier imagery and product information that will best inform and engage consumers, whilst working hand in hand with the creative design. The result is a highly informative, visually appealing guide that serves to inform, inspire, and incite a consumer response.
Working efficiently with Designer Appliances, MM were able to produce a look book that appeased the client directive and consumer needs.
Project Details
- Creative concepting
- Production of A4 68-page look book
- Copywriting
- Content and data management
- Digital campaign roll out