endota Performance Marketing
endota
A full-service approach
endota is Australia’s number one day spa, helping you to nourish and nurture your mind, body and skin. Born out of Melbourne in 2000, endota has grown to over 100 spas nationwide, with a thriving skincare and wellness product line and a registered training organisation focussing on beauty therapy, remedial massage and spa management.
Overview
In a competitive market with challenging economic conditions, endota was seeking a cohesive strategic approach across their above the line and digital performance media, to ensure a superior customer journey and deliver business growth year on year. Having worked with the MM team for some time across above the line, the performance team was invited to pitch and subsequently won the business in 2022. Working as one collaborative team, Media Merchants was tasked with delivering revenue growth across endota’s national footprint and enrolment growth for endota Wellness College, endota’s registered training organisation.
Media Agency: Media Merchants
Performance Agency: Media Merchants
Creative Agency: Bastion
Project Details / Results
- Always On Google Search, Meta Ads, TikTok, SEO
- Strategic flights of Radio, Out of Home, YouTube and Premium Publisher Partnerships
- Strategies have helped to drive to grow revenue across online and in-spa
- Drove an increase in lead volume and a significant reduction in cost per lead.