endota 'nourish.nurture.you'
endota
'nourish.nurture.you' campaign
Approach
MM were tasked to develop the media and performance digital strategy to launch the revitalised endota brand creative, nourish.nurture.you (Creative agency: Bastian), in early 2023. The campaign sought to introduce a fresh brand identity that spoke to the broader endota wellness brand and its range of skincare, spa services, wellness college and online retreat. Leveraging powerful visual creative, our approach sought to deliver targeted reach, minimise wastage, while also considering the importance of attention in connecting with key growth audience segments. Performance digital supported brand objectives whilst creating a path to move awareness into further stages of intent and action.
Amplification
Cross channel media was implemented to balance goals that sought reach and relevance. Out of home within large roadside, street and retail applied a proximity and transactional data strategy to position creative to high intent audiences at scale. Podcast sponsorship, digital audio and broadcast video on demand offered the ability to use attention and convey enhanced brand storytelling. Digital and print publishers increased social proof and lifted return on media investment by significantly supporting with editorial over the campaign period. Underpinning above the line media was an aggressive social strategy within Facebook, Instagram, YouTube and TikTok.