Betta 'Go Local' Campaign
Betta 'Go Local' Campaign
TVC
Betta Home living has been in operation since 1961 is one of the longest running national groups within the electrical industry.
Betta currently have over 200 stores around the country, with a rich history of unparalleled quality and unwavering customer satisfaction, Betta is committed has earned its reputation as a reliable and innovative player in the electrical and white goods industry.
Project Scope
MM collaborated with Betta Home Living to concept and produce their first branding campaign. MM recognised the critical need for a branding campaign, and the importance for creating a lasting, positive impression for Betta Home Living, establishing a strong position in the electrical space.
The branding campaign heavily focused on Betta’s investment in their local communities and the importance of shopping locally, with the tagline “Go Local, That’s Betta” becoming a key asset to the brand’s identity.
Most Betta store locations are based in regional areas across Australia, and was a key factor behind the “Go Local” theme, keeping Betta true to its roots, focusing on the important role their franchisees and communities played in their success as a business.
The campaign involved a multi store shoot, including store members and their families, allowing Betta and MM to create a collaborative branding piece that captured the essence of their local communities and the faces behind real Betta stores.
This campaign addressed the need to further solidify brand awareness in not just the regional locations, but also metro store locations, showcasing that Betta Home Living could continue to deliver quality, choice and price as well as supporting local communities, families and everyday business owners who are a part of the Betta family.
Deliverables
- Campaign strategy
- Script writing
- Video shoot production
- Production management
- Video asset creation
- Media strategy, buying, planning
- Video seeding
