Approach
In a direct appointment in August 2022, Media Merchants is now managing the full suite of media strategy and buying for endota. Working on the endota and endota Wellness College brands in Australia and New Zealand, the Media Merchants service team will be based across the Brisbane and Sydney offices.
The appointment sees Media Merchants expand their media strategy and buying remit from above-the-line to full service, now encompassing digital performance and search engine optimisation as well.
“It’s a privilege to expand our working relationship with endota into more areas,” stated Justine Butler, Head of Strategy & Services at Media Merchants. “The digital performance side of Media Merchants is experiencing rapid growth and having existing clients trust us to take over this side of their business speaks volumes to our team and the superior level of client service provided.”
Media Merchants’ extensive experience in beauty and ecommerce categories in addition to their exceptional client service and strategic thinking were integral to the appointment. The agency has strong experience working with the beauty-centric pharmacy chain Priceline for 12 years until 2014, in addition to a range of other national and international ecommerce businesses.
“Digital performance and above-the-line media strategies must be aligned to ensure businesses see both short- and long-term growth. We’re proud to have the opportunity to drive media strategy across these two disciplines in a seamless fashion,” said Butler.
The appointment for endota follows continued growth for the full service, independent agency. The agency has bolstered its digital and performance departments in the last 18 months with wins on Battery World, Whitfords, Designer Appliances and Elite Appliances.
