Designer Appliances e-commerce website development
Overview
As part of an initiative to unify a collection of new independently operated stores joining the Designer Appliances franchise, BSR Group commissioned MM to develop a base e-commerce website that could be used as a template to be rolled out to each store to have their own e-commerce site with their own products, pricing and promotions running.
Project Scope
Working together we were able to address key business objectives and produce a network of retailer e-commerce sites for Designer Appliances stores.
The sites provide increased efficiency through the automation of data sources, dotdigital integration, shared core product datasets & promotional assets, with the added flexibility to harmoniously include assets & data unique to each Designer Appliances store, delivered via a PIM solution using REST API.
The website’s product catalog data also facilitates a seamless omni-channel shopping experience across Google & Facebook’s shopping platforms, expanding their reach further than ever before.
Built on a responsive framework, the websites deliver increased accessibility to new & existing customers through an improved user experience on mobile & tablet devices.