Berries Australia – Industry first Berry Basket Campaign
Creative
Overview
Berries Australia represents the biggest fresh produce line in Australian supermarkets, with their latest campaign seeing Aussie growers joining forces to encourage Aussie shoppers to put more berries in their baskets.
Creative
Project Scope
The new Berry Basket campaign aims to make berries top of mind for consumers, with all four berries (strawberries, raspberries, blackberries and blueberries) promoted under the “Berry Basket” banner. MM took a collaborative approach, working closely with Berries Australia to conceptualize the creative concept and execution across multiple OOH and video touch points.
Creative
Deliverables
- Campaign strategy
- Creative concepting
- Location scouting
- Script writing
- Photo and video shoot production
- Talent management and negotiations
- Production management
- Video asset creation
- Talent imagery