Narta Cofoss Website (+ Brand Style guide)

Creative

OVERVIEW

The Coalition for Sustainable Solutions (CoFoSS) exists to establish and maintain a circular solution for the supply of consumer electronics. The coalition seeks to reduce the impact of consumer electronics throughout their lifetime, from the undertaking of repair, resale, repurposing and recycling, to the collection of end-of-life product and packaging materials with the transformation back to raw materials for reuse.

Creative

Project Scope

MM were tasked with creating a branding style guide for CoFoSS, and this was in turn used to create a website. The use of a style guide is essential to ensure consistency and coherence across all visual representations of the organization. The guide outlines the rules, guidelines, and standards for presenting the CoFoSS brand to internal and external stakeholders including: brand overview, logo usage, colour palette, typography, iconography, imagery & photography and tone of voice. The use of the guide was essential to the creation of the CoFoSS website.

Creative

DIGITAL PROJECT SCOPE

MM also expertly assisted CoFoSS in developing a state-of-the-art responsive website, integrating Google Analytics, and optimising basic SEO functionalities alongside necessary domain name changes.

Leveraging our technical prowess, MM implemented robust online branding using WordPress, complete with a comprehensive style guide to ensure consistency across key web pages. The Membership page functionality was significantly enhanced to improve user experience, while a secure user registration system with a manual account activation process was introduced to maintain platform integrity. Additionally, MM’s diligent approach to search engine visibility, utilising Google Analytics and fundamental SEO techniques, ensured optimal online presence for CoFoSS.

The website, meticulously built on a responsive framework, guarantees seamless functionality across both desktop and mobile platforms. This adaptability ensures a smooth user experience for all visitors, regardless of device. Our technical expertise in web development was further exemplified through the integration of advanced features that cater to diverse stakeholders. The site serves as a pivotal gateway for manufacturers, government agencies, environmental organisations, and retailers, facilitating the development and implementation of effective policies and practices.

By establishing this sophisticated online platform, MM has enabled CoFoSS to reinforce their commitment to establish and deliver the group’s circular solutions which are the effective product and packaging stewardship through the consumer electronics supply chain within Australia and New Zealand.

The website not only showcases CoFoSS’ capabilities but also underscores MM’s proficiency in delivering comprehensive digital solutions that drive engagement, visibility, and growth.