TIQ North American Investment Videos

MM were tasked with creating a series of 15 second and 6 second videos promoting QLD as “The Next Big Thing” and highlighting that “QLD is Big” and so are the opportunities. We were asked to leverage that QLD is bigger than Texas to show scale. The videos were spread across the categories of General, Renewables, Digital Games and Innovative Technology to target specific areas of investment opportunity. We began the project by creating storyboards to visualize each scene and how it would be animated and transition. At the end of the project, we were able to deliver each video in square, vertical and horizontal formats, alongside supporting display banners and LinkedIn banners. The use of striking imagery combined with key messaging in the campaign offered a compelling narrative that hopefully resonated with potential investors by showcasing the value proposition of the venture.