THL - Creating Unforgettable Journeys

Creative

The Client

THL is the world’s largest provider of global RV experiences, offering travellers the opportunity to explore new destinations by motorhome. Their network includes brands like Britz, Mighty, Road Bear RV, and Just Go Motorhomes, covering countries such as Australia, New Zealand, the USA, and the UK. THL provides a variety of vehicles for every journey, with exclusive deals and inspiration to help plan unforgettable adventures.

Creative

Project Scope

MM worked closely with THL to help develop and execute THL’s retail TV ads, showcasing exciting promotions and nationwide dealerships. By blending live-action footage with creative graphics, the ads highlighted THL’s diverse camper van options and special offers, capturing audience attention and engagement.

Designed to boost brand awareness and customer interest, the creative emphasized the thrill of road trips and the ease of finding the perfect vehicle through THL. MM worked closely with THL to produce dynamic ads that reflected the brand’s identity and key value propositions, ensuring a compelling and consistent message across platforms. With a strong visual narrative and clear promotional messaging, the campaign reinforced THL’s position as a go-to destination for camper van enthusiasts across Australia.

Creative