Understanding the Core Update
Google’s core updates are substantial changes that affect how search results are ranked. Unlike smaller updates, which might fix bugs or tweak algorithms, core updates can lead to noticeable shifts in how websites perform in search results. The goal is to enhance the accuracy and relevance of the search results users see.
The August 2024 Core Update was no exception. This significant algorithm change aimed to refine Google’s understanding of content quality, relevance, and user experience. This means websites that excel in delivering high-quality, relevant information are more likely to see a positive impact.
How the August Core Update Could Affect Your Website
- Quality Content at the Forefront: Google has consistently emphasised the importance of high-quality content that provides valuable information and expertise. The August 2024 update likely reinforced this focus, potentially giving preference to websites with in-depth, well-researched, and authoritative content. Websites with outdated or low-quality content may face a drop.
- User Experience: User experience has been a central factor in Google’s ranking algorithms for years. The August update may have placed greater emphasis on factors such as:
- Mobile-friendliness: Ensuring that websites are optimised for mobile devices is crucial for a positive user experience.
- Page speed: Slow-loading websites can frustrate users and negatively impact rankings.
- Site navigation: Clear and intuitive navigation helps users find the information they need quickly.
- Relevance and Topic Coherence: The update likely refined Google’s ability to understand the topic of a web page and match it with relevant search queries. Expertise, Authoritativeness, and Trustworthiness (E-A-T) continue to be crucial. Content that reflects authority and trustworthiness is likely to perform better.
Ranking Fluctuations: It’s common to see changes in your site’s ranking after a core update. Some websites may rise in the rankings, while others may experience a decline. Ranking fluctuations may occur as a result of the above mentioned factors.
Steps to Take After the August Core Update
If you’ve noticed changes in your site’s performance due to the August Core Update, here’s how to respond:
- Review Your Content: Evaluate the quality and relevance of your website’s content. Update outdated posts, create new content, and remove low-performing content.
- Enhance User Experience: Assess your site’s user experience. Ensure your website is easy to navigate, loads quickly, and is mobile-friendly. Improving these aspects can positively impact your search rankings.
- Boost E-A-T: Demonstrate your website’s expertise, authority, and trustworthiness through high-quality content and clear information about your business. Work on enhancing your website’s credibility.
- Monitor Performance: Keep track of your website’s performance and look for changes in traffic and rankings, and if you observe significant shifts, consider conducting a full SEO audit to identify areas for improvement.
By understanding the impact of the August 2024 Core Update and taking proactive steps to improve your website, you can position your business for long-term SEO success.
Need more specialised SEO advice? The Media Merchants Performance team can provide expert guidance tailored to your unique needs. Contact us today for a personalised consultation and discover how we can help you navigate the complexities of Google’s core updates and optimise your website for success.
