Amart x Daniella Winter: Outdoor Furniture Spring Launch 2023
The Client
Amart has grown to become one of Australia’s the leading furniture retailers, with an extensive network of physical stores national wide, as well as a robust online presence. For over 50 years, Amart has been helping Australian’s transform their homes and have established themselves as a trusted name in the furniture market.
Project Scope
Every year Amart launches their new season of outdoor furniture, with their collection focusing on new designs and trends in anticipation for Spring. Having just recently undergone a major brand evolution, for this year’s outdoor launch Amart wanted to create more hype and excitement online for their new product collections.
The Spring outdoor launch was leveraged across multiple channels, using House Rules contestant, Daniella Winters, as their new brand ambassador. The outdoor launch campaign needed to find a point of difference from competitors, showcasing design and style, providing aspirational content to utilized across Amart’s media and social channels.
MM took a collaborative approach to the content creation for this campaign, working closely with Amart to create a series of styling videos for their new outdoor collections. These content videos captured the essence of Amart’s new brand evolution, focusing on their versatility and trend focus across their living and dining furniture ranges.
Deliverables
- Creative concepting
- Location scouting
- Script writing
- Photo and video shoot production
- Production management
- Video asset creation
- Talent imagery