Designer Appliances 2025 Brand Campaign
The Client
Designer Appliances is a leading provider of premium home appliances, renowned for its
curated selection of innovative and stylish appliances. With a deep understanding of the
evolving needs and aspirations of modern homeowners, they have established themselves as a trusted destination for those seeking to elevate their living spaces with top-of-the-line appliances that seamlessly blend aesthetics and functionality.
Project Scope
MM collaborated with Designer Appliance’s to concept and produce their 2025 branding campaign. MM recognised the critical need for a branding campaign, and the importance for creating a lasting, positive impression for Designer Appliances, establishing a strong position in the premium home appliance market.
The Designer Appliances branding campaign included a shoot at Designer Appliances Whitfords store in Sydney, showcasing Designer Appliance’s premium kitchen and laundry appliances. This campaign addressed the need to further strengthen brand awareness and further showcase Designer Appliance’s extensive range of premium brands and appliances.
The branding campaign further amplified the brand’s lifestyle appeal through aspirational video content, showcasing the quality of these luxury goods and solidifying the importance of selecting premium home appliances to compliment.
Deliverables
- Creative concepting
- Campaign Strategy
- Location scouting
- Script writing
- Photo and video shoot production
- Production management
- Video asset creation
