Designer Appliances Top End Kitchen Catalogue
Creative
OVERVIEW
As a part of the high-volume catalogue schedule at MM, retailer Designer Appliances participates by producing a premium kitchen appliance catalogue to showcase top-tier products. The catalogue aims to leverage the agency’s expertise to appeal to customers, enhancing sales but also establishing Designer Appliances as a leading authority in premium kitchen solutions.
Creative
Project Scope
MM’s goal was to blend aesthetic appeal with functionality, targeting home chefs, kitchen enthusiasts, and premium appliance shoppers. The catalogue features retail graphic design with a layout that ensures a seamless flow of information. Each page is crafted to balance the premium nature of the products with enticing sales promotions. MM utilized striking product image shots and lifestyle images to highlight the modern style and efficiency of the appliances in real-world settings. This approach not only showcases the products but also inspires our audience to imagine the appliances in their own kitchens. To support the print catalogue, we launched an integrated digital media campaign. This included programmatic display banners, engaging social media posts, and dynamic website banners, ensuring maximum reach and engagement across various platforms. Explore the intersection of style and technology in our latest project!
Creative
PROJECT DETAILS
- Creative concepting
- Layout design of 24-page catalogue
- Content and data management
- Digital campaign roll out