Making Life Betta Brand Campaign 2025
The Client
Betta is an independent retail franchise group, supplying to market quality home appliances and furniture across Australia. With over 160 independently owned stores Australia wide, Betta is known for their service excellence and extensive range of furniture, home and consumer appliances both in-store and online.
Project Scope
MM collaborated with Betta to concept and produce their new 2025 branding campaign. MM recognised the critical need for a branding campaign to align with Betta’s new “Making Life Betta” brand positioning. The branding campaign focuses on the Betta’s impact on everyday scenarios, and how they can help make life better in those simple everyday moments.
This campaign addressed the need to further solidify brand awareness in not just the regional locations, but also metro store locations, showcasing that Betta can continue to deliver quality, choice and price as well as supporting local communities, families and everyday business owners who are a part of the Betta family.
Deliverables
- Creative and script concepting
- Video asset creation
- Web and social asset creation