Wrinkles Schminkles Performance Marketing

Wrinkles Schminkles
Wrinkles Schminkles is the pioneer of reusable silicone patches for wrinkles. Their non-invasive skincare solution refines lines and wrinkles in a matter of hours using medical grade silicone. Backed by dermatologists, doctors, beauty media and most recently trending across TikTok with 75 million views, Wrinkles Schminkles is a leader in Skincare That Sticks ™.
Overview
Wrinkles Schminkles as a business had been in-market for seven years across Australia and the United States when they partnered with MM. The brief was clear, acquire new customers and drive revenue growth across Australia and the United States, while controlling costs to ensure profitability. Originally appointed to manage Google Ads, MM swiftly won the social media and SEO side of the business as well. With a focus on data-driven insights, best practice execution and creative excellence, MM was able to work successfully with Wrinkles Schminkles to refine their strategic approach and deliver astronomical growth across their business.


Project Details / Results
- Always On Google Search, Meta Ads, SEO
- Trial of new platforms including Pinterest Ads, TikTok, Broadcast Video On Demand
- Expanded to New Zealand
- Media Merchants delivered a significant increase in total website revenue and an increase in total purchases (compared to the previous six months).
