Zarraffa’s Dreamy Mocha Campaign
Creative
The Client
Zarraffa’s Coffee is an Australian specialty coffee brand known for its premium, ethically sourced coffee and innovative drive-thru service. Founded in 1996, it has grown into a beloved chain with a strong focus on quality, convenience, and community
Creative
Campaign Scope
In an exciting collaboration, MM assisted Zarraffa’s in the launch of their new Dreamy Mocha range for their highly anticipated Winter Promotion. The campaign’s core objective was to boost awareness and drive in-store traffic whilst sparking excitement around the limited-time promotion. Collaborating on strategy, media, and creative execution, MM created a WINTER buzz that no one could resist.
The media activity was strategically placed within store proximity and complemented by demo targeting and coffee-loving interest, delivering strong results across a multi-media strategy. The campaign was promoted through various channels, including audio placements on metro and regional commercial radio, as well as Spotify.
Out-of-home advertising was utilized through both programmatic and static billboards. Digital advertising was executed via programmatic VOD and display, while social media promotion included video and static imagery across Meta platforms. Additionally, influencer marketing played an important role, with endorsements from personalities such as Danii Rodgers and Emily Seebohm.