Zarraffa’s Matcha Campaign
The Client
Zarraffa’s Coffee is an Australian specialty coffee brand known for its premium, ethically sourced coffee and innovative drive-thru service. Founded in 1996, it has grown into a beloved chain with a strong focus on quality, convenience, and community
Project Scope
MM collaborated with Zarraffa’s Coffee to launch their seasonal Summer drink range of 2024, shining a spotlight on the new refreshing Matcha range. With a dynamic multi-media campaign designed to boost awareness and drive purchase, the promotion ignited excitement and positioned the Matcha drinks as the ultimate range. Collaborating on strategy, media, and creative execution, MM ensured the Matcha range became this season’s must-have drink.
Multi-media formats were utilised to maximise investment and presence within locations in proximity to Zarraffa’s stores. Audio advertising was placed across metro and regional radio, as well as Spotify, while activations were carried out through B105’s Black Thunders sponsorship and Nova 106.9’s Street Team.
Out-of-home advertising was implemented using both programmatic and static billboards, alongside programmatic VOD and display advertising to enhance digital reach. Video and static imagery were promoted across Meta platforms, with branded video content and influencer partnerships amplified on TikTok. Additionally, YouTube and Performance Max campaigns further expanded digital visibility, while influencer endorsements featured collaborations with Caity Viant and Jordanna Morandin.