Channel strategies and trading to harness
a diverse and dynamic media landscape.

Media

Channel Strategy

Insight, ingenuity and industry experience lead our team in the development of client channel strategy. We understand the importance of optimising every touch point in a highly fragmented media landscape.

Navigating a balance of emerging formats with traditional mass, to connect with the right audience for your business goals and in the right moments to inspire action. Ingenuity in using dynamic formats, timing and message relevance to meet the challenge of attention scarcity and competitor share of voice.

Media

Trading

Applying rigorous analysis of channel performance to negotiate and trade dynamically to take advantage of both trading conditions and changing network ratings.

MM offers the assurance of access to consortium base rates via OMG, but the hustle and know how to trade well beyond this and with our client’s campaign and audience ultimately dictating optimal network and media shares.

Media

Implementation & Reporting

Campaigns are only effective if executed to plan and monitored with diligence. Well-resourced teams ensure focus within the implementation stage of client campaigns is as high as it is during planning and trading. Mid campaign monitoring safeguards investment and the ability to optimise in real time.

This is enhanced by MM staff tenure being well above industry standard. You have consistency in your agency team to ensure stability during the campaign process.

Media

The Care Factor

Easy to say, but sadly not always the reality. A crucial component to client success is the human investment that goes behind the monetary one. MM teams are dedicated to their clients and portfolios, with a passion to perform and pride in their work.

Recognition and exemplary conduct from leadership down at MM instils this as a vital part of our culture. It becomes the most valued asset to our clients.

Work

Media Campaigns

View more Campaigns

Media merchants Designer Appliances Liz Tilley

Designer Appliances x Liz Tilley

MM collaborated with Designer Appliance’s to conceptualise and execute their new branding campaign to showcase their premium home appliances, featuring Liz Tilley.

TerryWhite Chemmart ‘Dedicated to Care’

Working in collaboration with appointed creative agency partner, VMLY&R, and our client TerryWhite Chemmart, Media Merchants developed a total TV media strategy to launch the “Dedicated to Care”…